This Is Your Opportunity To Start Again
Avoid Your Lust For Certainty – Go Get What’s There For The Brave
Your lust for certainty is killing your decision making.
Something amazingly big has started; wait, make that something amazing and big has started. These are concerning and exciting times for those prepared to move forward with their eyes wide open and their hearts full, to the genuine opportunity yet to come, just like explorers
Continue reading Go Get What’s There For The BraveCulture Master Class
The game of business is not about finishing. It is about finding and continuously delivering value to customers. You role is now to work with your teams to find ways to sniff out ideas from customers (and your teams), to be constantly focused on testing or validating what value is in these ideas (by talking with customers and getting something in their hands to try), and to relentlessly work with your teams to shorten cycle times (innovation (idea) to test (value validation) to release (customer).
Business is about Customer Experience. How do your customers feel while engaging with you? How do they feel when they think about you? How do they feel after they have engaged with you? How does your product or service make them feel? Do you frustrate your customers anywhere on their journey? Do you slow them down? Do you confuse them? Do you make it hard for them to buy from you or engage with you?
Continue reading Can you list the emotions your customers want? Are you right?
